Buyers still Google. They also ask ChatGPT, Gemini, Perplexity and Google AI Overviews. If your brand only optimizes for ten blue links, you are invisible in the new shortlist.
SEO vs AEO vs GEO vs LLM SEO
- SEO ranks pages in classic search results through technical health, content and authority.
- AEO (Answer Engine Optimization) structures content so answer boxes, People Also Ask and voice-style results can lift a direct answer.
- GEO (Generative Engine Optimization) earns citations inside generative answers. Models pick sources that look specific, corroborated and entity-clear.
- LLM SEO is the umbrella term teams use for being retrieved and named by large language models.
What actually moves citations
Generic "end-to-end digital transformation" pages match nobody's question. Specific capability pages, technology pages, industry pages, pricing guidance, case studies with numbers, and consistent profiles on Clutch-style directories give models something to quote.
A 30-day starter plan
- Fix crawl, sitemap, robots and Core Web Vitals issues.
- Publish clear service pages with FAQs written like sales calls.
- Add Organization, Service and FAQ schema where accurate.
- Ship two proof pieces: a technical case study and an engineer-authored explainer.
- Test five buyer prompts across ChatGPT, Gemini and Perplexity monthly.
At JB Software Solutions, we build the site and the GEO layer together so engineering choices never fight discovery. See SEO, AEO and GEO services.