Resources
Glossary
Short, clear definitions of the words people use when they hire a software company in India.
Custom software developmentBuilding software made for one business instead of buying a ready-made product.
Website developmentCreating a business website that explains your offer and captures enquiries.
Web app developmentBuilding a product that runs in the browser with login and workflows.
Mobile app developmentBuilding apps for Android and iPhone phones and tablets.
Desktop app developmentSoftware that installs on a computer when a website is not enough.
SEOSearch engine optimization: helping people find you on Google.
AEOAnswer engine optimization: showing up in short answer results.
GEOGenerative engine optimization: helping AI tools mention your brand.
Workflow automationConnecting tools so repetitive work happens without copy-paste.
CRM softwareA system to track leads, customers and follow-ups in one place.
ERP softwareSoftware that connects core business processes like stock, orders and finance.
SaaSSoftware as a service: a product customers use online on a subscription.
MVPMinimum viable product: the smallest first version that proves value.
Fixed-scope projectA project with written deliverables, timeline and price before build starts.
Software IP ownershipWho owns the code and design after the project is done.
Lead generation websiteA site built to turn visitors into enquiries, not just look pretty.
App store launchPublishing an app on Google Play or the Apple App Store.
Internal toolsSoftware your own team uses to run the business day to day.
Page speedHow fast a website loads on phones and computers.
Conversion rateThe share of visitors who take a useful action, like sending a form.
Schema markupExtra labels on a page that help search and AI systems understand it.
llms.txtA text file that helps AI systems understand a website.
India software development companyA team in India that builds software for local and global clients.
Hire developers in IndiaEngaging an India team to build or improve your product.
WhatsApp business automationUsing rules and tools so WhatsApp messages trigger follow-ups automatically.
Google Business ProfileYour free business listing on Google Maps and local search.
Core Web VitalsGoogle's main measures of how fast and stable a page feels.
Offline-first appAn app that still works when the internet is weak or missing.
Product discoveryThe short planning phase before build, to agree goals and scope.
RetainerA monthly engagement for ongoing work like SEO or product updates.
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